Our History
A return to the Schroon Lake of the past
The Brown Swan Club - 1916
The project is the historic restoration of the now closed/former “Word of Life” religious compound. Originally constructed as an upscale lodge named the Brown Swan Club.
The way the Brown Swan marketed to their audience was to appeal to their exhaustion:
- The one outstanding characteristic of life at the Club is REST.
- The Brown Swan Club: Large enough to be excellent, Small enough to be personal.
Every convenience was provided at the Club to enable guests to take complete advantage of this desire to rest. The atmosphere was balmy in health-giving qualities absorbed from the pine, spruce, and evergreen- beneficial effects upon nervous and mentally fatigued persons coping with the altitude (approx 1,000 feet above sea level).
A home for the one away from home.
Designed by Glens Falls Architect Ward Grover Shippey (1885-1963) for owner Philip Rice of Warrensburg, New York, construction on the club grounds was started in 1916 with the erection of the first building, a framed two story brown clapboard sided cottage named “Windemere”.